Graphic designers are communication strategists who combine aesthetic judgement with project management. The responsibility of scoping the project lies with the client and designer, and usually occurs within the first meeting.

Typically the design process involves four phases:

Project planning, briefing, familiarisation & research

• Client conferences to establish goals, scheduling and budget requirements.
• A business plan review and marketing strategy is often necessary.
• During the familiarisation process it may be suggested to review your competitiors strengths and weaknesses.
• An outline or brief may be developed as a tool for objectives and procedure.

Concept development

• Using information gathered by the intial meeting and further research preliminary specifications for design structure and strategy will be introduced to gain client feedback and possible direction for refinement.